Large-format The Knot billboard on a modern building in Washington DC's Navy Yard neighborhood, reading "Find DC's top wedding pros" with Renee Hollingshead Photography featured alongside Ida Rose Events, Isis Floral, and Riggs DC.

What It Means to See Your Name on a Billboard in Washington, DC

March 31, 2026

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What It Means to See Your Name on a Billboard in Washington, DC

DC wedding photographer Renee Hollingshead featured on The Knot billboard in Washington DC

 

Some milestones arrive with fanfare. Others arrive while you’re parked in a car, mid-errand, watching life happen fast around you.

This one arrived on a video call (see more of that call here).

I was sitting with my oldest when the news landed: as a DC wedding photographer, I never quite imagined this — my work and my name featured on three billboards in Washington, DC. Union Station. Penn Quarter. Navy Yard. A commercial campaign I photographed back in December for Wedding Pro, The Knot, and WeddingWire. Three of the most visible locations in a city that has shaped so much of who I am.

I tried to stay composed. Professional. You know how it goes. And then I hung up and looked at my son.

His eyes were wide. “Wait — like big billboards? With your name on them?”

The pride in his voice. That smile. That’s the moment I’ll carry with me long after the billboards come down.

What The Knot’s DC Billboard Campaign Means for Wedding Photographers

The Knot’s DC billboard campaign wasn’t just an advertising placement. In fact, it was a recognition of the creative community that makes Washington DC weddings extraordinary. Alongside my name, you’ll find Ida Rose Events, Isis Floral, and Riggs DC — partners who bring intention and artistry to every single event they touch.

This is the kind of collaboration that elevates everything. The planners who design with purpose. The florists who push color in bold, beautiful ways. The venues who trust us with their couples. Because of this, being recognized with them — not just alongside them, but because of the work we’ve done together — means more than any solo spotlight ever could.

The Trip to DC: Standing in Front of It All

Last week, I was in Washington, DC with a content creator by my side — because if there’s one thing I’ve learned, it’s that you document the milestones, not just the clients’.

We visited all three locations: Union Station, Penn Quarter, and Navy Yard. Camera in hand, obviously. More than a little emotional, honestly. That’s why I wanted to do it this way — not just scroll past a notification, but actually stand in front of it.

Washington DC holds a particular place in my career. It’s a city of grandeur and grit — monuments and candlelit restaurants, rooftop cocktail hours and quiet ceremony moments tucked inside century-old buildings. The light there has a quality I love to shoot in. More than that, the couples I’ve photographed there have trusted me with some of the most meaningful days of their lives. See some of my favorite DC weddings here.

The Billboard Scavenger Hunt: 24 Hours in Washington, DC

I had exactly 24 hours. And I hit the ground running the moment I landed at DCA.

My friend Kevan of Smitten Content — a long-time creative collaborator — met me to document what we were already calling our “billboard scavenger hunt.” Because of course we were going to make it an event.

We found the first one almost immediately, and it came with an audience. People stopped. A few looked up, then looked at us, then looked back up. It was equal parts hilarious and surreal, and I loved every second of it.

Then, as we boarded the metro at Union Station, we spotted another one in the hallway. Just tucked there, glowing. That’s when I knew we were in for something special.

I had been told to expect a big one at Metro Center. But knowing something is coming and actually seeing it are two very different things. As soon as we came up the escalator, there it was — massive, unmissable, right at eye level with the entire station. I stood there longer than was probably normal. Then Kevan said, “hey, let’s go up a level.” So we did. And that’s when my jaw actually hit the floor. Side by side. Even bigger. The kind of moment where you forget to breathe for a second. I snapped a bunch of frames with my G2 because the light was good!

Finally, we metro-ed over to Navy Yard and found the large corner billboards right outside of Nationals Stadium. Side by side again, and huge against the open sky. By that point, the emotion of the whole day had fully caught up with me. It was a whirlwind — joyful and overwhelming and impossible to fully put into words, even now.

Why This Win Belongs to More Than Just Me

More than that — this isn’t mine alone.

If you’ve been a client, this is yours too. You stood in front of my camera. You said yes to film, to connection, to images that will outlive every trend. Beyond that, you trusted me with your story, and I carry that forward into every new couple I meet.

And if you’re a fellow creative in this industry — the planners, the florists, the beauty teams, the venues who give us something breathtaking to photograph — you’re woven into this too. You inspire me. You push me. That’s why I believe so deeply in this community. Not as a marketing talking point, but as a lived truth I encounter at every wedding I photograph.

The Image I’ll Carry Most

Yes, this was an iconic moment for me. And I’m so excited to share those big wins. But the image burned into my memory? It’s not one I photographed.

It’s a little face in the back seat of the car, eyes wide, so very proud. That’s what building something with heart looks like. That’s what saying yes to creative risks looks like — pouring everything into your craft and trusting it matters. In the end, that’s what it looks like when it all comes back to you.

I’m beyond grateful. For the couples who’ve trusted me. For the community who raises the bar. For Wedding Pro and The Knot for this extraordinary recognition. And for a son who reminded me, without even knowing it, why it’s all worth it.

Enjoy!

 

Film photographer Renee Hollingshead arriving in Washington DC — Reagan National Airport metro platform and the grand arched entrance of Union Station, captured on film. Film photograph of the air traffic control tower at Ronald Reagan Washington National Airport, with cherry blossoms blooming along the metro platform in early spring. Diptych of Union Station in Washington DC shot on film — the vaulted stone colonnade with hanging lanterns stretching into the distance, and an ornate carved dome ceiling detail overhead. Close-up film photograph of the ornate gold and white coffered ceiling inside Union Station in Washington DC, with geometric octagonal patterns and warm ambient light. Diptych showing The Knot Washington DC billboard featuring Renee Hollingshead Photography alongside Ida Rose Events, Isis Floral, and Riggs DC — photographed in Penn Quarter, Washington DC. lose-up of The Knot Washington DC billboard reading "Find DC's top wedding pros" featuring Renee Hollingshead Photography, Ida Rose Events, Isis Floral, and Riggs DC. The Knot Washington DC wedding photographer billboard displayed on a building exterior in Penn Quarter, with the DC flag and ornate historic architecture visible on the street alongside it. Large-format The Knot billboard on a modern building in Washington DC's Navy Yard neighborhood, reading "Find DC's top wedding pros" with Renee Hollingshead Photography featured alongside Ida Rose Events, Isis Floral, and Riggs DC. Street-level view of The Knot Washington DC billboard at Navy Yard, displayed above Silver Social on a sunny spring day, featuring Renee Hollingshead Photography as one of DC's top wedding pros.

Contax G2 • Kodak Portra 400 

Photographer: Renee Hollingshead

Film Lab: Olilous

Content Creator: Smitten Content

Are you planning a Washington DC wedding and looking for a film photographer who will pour everything into your day? I’d love to connect → 

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